{"title":"Made in Britain","description":"","products":[{"product_id":"premium-handmade-leather-belt-40mm","title":"Full-Grain Leather Belt 40mm Made In Britain","description":"\u003cp\u003eCrafted from premium full-grain leather and made in Britain, this 40mm belt combines timeless style with exceptional durability. The natural patina develops with wear, creating a unique character that improves over time. 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It's just a really good, honest belt that'll serve you well day in, day out, whether you're off to work or meeting friends for a pint.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003ePremium full-grain leather\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eHandmade in England\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e35mm width\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eSolid 3.2–3.5mm leather thickness\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eMetal alloy buckle (square 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data-testid=\"conversation-turn-2\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"18ee4654-397e-4a07-898b-70df67c65da9\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end 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Crafted from premium full-grain leather, it features a burnished edge finish, a secure pin buckle (nickel or gunmetal), and a slim formal design. Available in sizes S–2XL, it’s perfect for adding a polished, timeless touch to office and formal outfits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv aria-hidden=\"true\" data-edge=\"true\" class=\"pointer-events-none h-px w-px absolute bottom-0\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"PRIMEHIDE","offers":[{"title":"Black \/ S","offer_id":57640378827126,"sku":"MIB30mmBLKSML","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":57640378859894,"sku":"MIB30mmBLKMED","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":57640378892662,"sku":"MIB30mmBLKLARGE","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":57640378925430,"sku":"MIB30mmBLKXL","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XXL","offer_id":57640378958198,"sku":"MIB30mmBLKXXL","price":29.99,"currency_code":"GBP","in_stock":false},{"title":"Blue \/ S","offer_id":57640378990966,"sku":"MIB30mmBLUSML","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ M","offer_id":57640379023734,"sku":"MIB30mmBLUMED","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ L","offer_id":57640379056502,"sku":"MIB30mmBLUELARGE","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ XL","offer_id":57640379089270,"sku":"MIB30mmBLUEXL","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ XXL","offer_id":57640379122038,"sku":"MIB30mmBLUEXXL","price":29.99,"currency_code":"GBP","in_stock":false},{"title":"Red \/ S","offer_id":57640379154806,"sku":"MIB30mmREDSML","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Red \/ M","offer_id":57640379187574,"sku":"MIB30mmREDMED","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Red \/ L","offer_id":57640379220342,"sku":"MIB30mmREDLARGE","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Red \/ XL","offer_id":57640379253110,"sku":"MIB30MMREDXL","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Red \/ XXL","offer_id":57640379285878,"sku":"MIB30mmREDXXL","price":29.99,"currency_code":"GBP","in_stock":false},{"title":"Brown \/ S","offer_id":57640379318646,"sku":"MIB30mmBRNSML","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ M","offer_id":57640379351414,"sku":"MIB30mmBRNMED","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ L","offer_id":57640379384182,"sku":"MIB30mmBRNLARGE","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ XL","offer_id":57640379416950,"sku":"MIB30mmBRNXL","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ XXL","offer_id":57640379449718,"sku":"MIB30mmBRNXXL","price":29.99,"currency_code":"GBP","in_stock":false},{"title":"Tan \/ S","offer_id":57640379646326,"sku":"MIB30mmTANSML","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Tan \/ M","offer_id":57640379679094,"sku":"MIB30mmTANMED","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Tan \/ L","offer_id":57640379711862,"sku":"MIB30mmTANLARGE","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Tan \/ XL","offer_id":57640379744630,"sku":"MIB30mmTANXL","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Tan \/ XXL","offer_id":57640379777398,"sku":"MIB30mmTANXXL","price":29.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/4967\/5382\/files\/MadeinBritainFullGrainLeather30mmbelt2.jpg?v=1775825729"},{"product_id":"womens-curved-horseshoe-leather-belt-made-in-britian","title":"Women's Curved Horseshoe Leather Belt - Made in Britain","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cmeta charset=\"utf-8\"\u003eCrafted in Britain from premium full-grain leather, this women’s belt is designed for effortless everyday style. 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Each colour works differently: Black and Brown are the workhorses, Tan and Brandy lean casual, Chocolate sits between the two, and Blue and Red are for those who'd rather be noticed.\u003c\/p\u003e\n\u003ch2\u003eFull-Grain Leather That Gets Better Every Year\u003c\/h2\u003e\n\u003cp\u003eFull-grain leather doesn't hide its history. Scuffs soften rather than show. The surface develops a \u003cstrong\u003erich patina\u003c\/strong\u003e with everyday use — darkening slightly, taking on a subtle sheen, becoming more distinctly yours with every wear. After six months it will look different from the day you bought it. After two years it will look better. That's not a side effect of real leather — it's the point.\u003c\/p\u003e\n\u003cp\u003eMost fashion belts look their best on day one and deteriorate from there. This one does the opposite. It's the kind of belt you stop replacing and start keeping.\u003c\/p\u003e\n\u003ch2\u003eHandcrafted in Britain — A Fact Worth Paying For\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eMade in Britain\u003c\/strong\u003e mark on this belt isn't a marketing claim — it's a verifiable standard. Every belt is cut, finished and waxed by hand by skilled leatherworkers in the UK, using traditional techniques that prioritise quality of finish over speed of production. At a time when most leather goods manufacturing has moved offshore, British-made leather goods represent a commitment to craft that's increasingly rare.\u003c\/p\u003e\n\u003cp\u003eBacked by a \u003cstrong\u003e12-month warranty\u003c\/strong\u003e, this is a belt built with enough confidence in its own construction to stand behind it. Add \u003cstrong\u003epersonalised engraving\u003c\/strong\u003e and it becomes a gift that means something — a birthday, Father's Day, a groomsman's present, or just an upgrade someone's been putting off for too long.\u003c\/p\u003e\n\u003ch2\u003eComplete Your PRIMEHIDE Belt Collection\u003c\/h2\u003e\n\u003cp\u003eExplore the full \u003ca title=\"Men's Leather Belts\" href=\"https:\/\/primehideleather.co.uk\/collections\/men-s-leather-belts-uk\"\u003eMen's Leather Belts Collection\u003c\/a\u003e for coordinating styles, or browse our \u003ca title=\"Personalised Leather Gifts\" href=\"https:\/\/primehideleather.co.uk\/collections\/personalised-leather-bags\"\u003ePersonalised Leather Gifts\u003c\/a\u003e and \u003ca title=\"Gifts for Him\" href=\"https:\/\/primehideleather.co.uk\/collections\/premium-leather-gifts-for-him\"\u003eGifts for Him Collection\u003c\/a\u003e for occasions that deserve something made to last. Also available: the \u003ca title=\"Made in Britain Leather Belt 30mm\" href=\"https:\/\/primehideleather.co.uk\/products\/made-in-britain-full-grain-leather-belt-30mm\"\u003e30mm Made in Britain Belt\u003c\/a\u003e for a slimmer, more formal profile.\u003c\/p\u003e\n\u003ch2\u003eKEY BENEFITS\u003c\/h2\u003e\n\u003ch3\u003eFull-Grain Leather — The Highest Grade, Uncoated\u003c\/h3\u003e\n\u003cp\u003eCut from the outermost layer of the hide, full-grain leather retains the natural grain and tight fibre structure that makes it the most durable and characterful leather available. It isn't sanded or corrected — what you see is the real surface of the hide.\u003c\/p\u003e\n\u003ch3\u003eHand-Finished Waxed Edge — The Detail That Defines It\u003c\/h3\u003e\n\u003cp\u003eThe cut edge of every belt is hand-burnished and wax-finished, creating a smooth, sealed edge that resists fraying and wear. It's the clearest visible marker between a handcrafted belt and a manufactured one.\u003c\/p\u003e\n\u003ch3\u003eSolid Brass Pin Buckle\u003c\/h3\u003e\n\u003cp\u003eHeavy, well-finished and built to outlast the belt itself. The matt brass buckle doesn't tarnish the way chrome or plated finishes do, and its weight gives the belt a substantial, quality feel from the first wear.\u003c\/p\u003e\n\u003ch3\u003eMade in Britain — A Verified Standard\u003c\/h3\u003e\n\u003cp\u003eHandcrafted by skilled leatherworkers in the UK using traditional techniques. The Made in Britain mark is a verifiable quality standard, not a marketing label.\u003c\/p\u003e\n\u003ch3\u003eAges Beautifully — Gets Better With Wear\u003c\/h3\u003e\n\u003cp\u003eFull-grain leather develops a natural patina over time, darkening, softening and taking on a unique character with everyday use. This belt will look better in two years than it does today.\u003c\/p\u003e","brand":"PRIMEHIDE","offers":[{"title":"Black \/ S","offer_id":57891329376630,"sku":"MIBM04SBLK","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":57891329409398,"sku":"MIBM04MBLK","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":57891329442166,"sku":"MIBM04LBLK","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":57891329474934,"sku":"MIBM04XLBLK","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XXL","offer_id":57891329507702,"sku":"MIBM042XLBLK","price":29.99,"currency_code":"GBP","in_stock":false},{"title":"Blue \/ S","offer_id":57891329540470,"sku":"MIBM04SBLU","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ M","offer_id":57891329573238,"sku":"MIBM04MBLU","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ L","offer_id":57891329606006,"sku":"MIBM04LBU","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ XL","offer_id":57891329638774,"sku":"MIBM04XLBLU","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ XXL","offer_id":57891329671542,"sku":"MIBM042XLBLU","price":29.99,"currency_code":"GBP","in_stock":false},{"title":"Brandy \/ S","offer_id":57891329868150,"sku":"MIBM04SBRAN","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Brandy \/ M","offer_id":57891329900918,"sku":"MIBM04MBRAN","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Brandy \/ L","offer_id":57891329933686,"sku":"MIBM04LBRAN","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Brandy \/ XL","offer_id":57891329966454,"sku":"MIBM04XLBRAN","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Brandy \/ XXL","offer_id":57891329999222,"sku":"MIBM042XLBRAN","price":29.99,"currency_code":"GBP","in_stock":false},{"title":"Brown \/ S","offer_id":57891329704310,"sku":"MIBM04SBRN","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ M","offer_id":57891329737078,"sku":"MIBM04MBRN","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ L","offer_id":57891329769846,"sku":"MIBM04LBRN","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ XL","offer_id":57891329802614,"sku":"MIBM04XLBRN","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ XXL","offer_id":57891329835382,"sku":"MIBM042XLBRN","price":29.99,"currency_code":"GBP","in_stock":false},{"title":"Chocolate \/ S","offer_id":57891330359670,"sku":"MIBM04SCHOC","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Chocolate \/ M","offer_id":57891330392438,"sku":"MIBM04MCHOC","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Chocolate \/ L","offer_id":57891330425206,"sku":"MIBM04LCHOC","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Chocolate \/ XL","offer_id":57891330457974,"sku":"MIBM04XLCHOC","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Chocolate \/ XXL","offer_id":57891330490742,"sku":"MIBM042XLCHOC","price":29.99,"currency_code":"GBP","in_stock":false},{"title":"Red \/ S","offer_id":57891330031990,"sku":"MIBM04SRED","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Red \/ M","offer_id":57891330064758,"sku":"MIBM04MRED","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Red \/ L","offer_id":57891330097526,"sku":"MIBM04LRED","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Red \/ XL","offer_id":57891330130294,"sku":"MIBM04XLRED","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Red \/ XXL","offer_id":57891330163062,"sku":"MIBM042XLRED","price":29.99,"currency_code":"GBP","in_stock":false},{"title":"Tan \/ S","offer_id":57891330195830,"sku":"MIBM04STAN","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Tan \/ M","offer_id":57891330228598,"sku":"MIBM04MTAN","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Tan \/ L","offer_id":57891330261366,"sku":"MIBM04LTAN","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Tan \/ XL","offer_id":57891330294134,"sku":"MIBM04XLTAN","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Tan \/ XXL","offer_id":57891330326902,"sku":"MIBM042XLTAN","price":29.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/4967\/5382\/files\/Men_sFull-GrainBlackLeatherBelt35mmWaxedEdgeMadeinBritain07.jpg?v=1783067654"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0933\/4967\/5382\/collections\/SplitGrainLeatherBelt40mm-MadeinBritain2.jpg?v=1779524059","url":"https:\/\/primehideleather.co.uk\/en-us\/collections\/made-in-britain.oembed","provider":"PRIMEHIDE","version":"1.0","type":"link"}